Future Prooﬁng the Destination

2023-REKC01

Included in subscription

1.00 LU

4.50

Course expires on: 12/19/2025

$30

Architect$30

Member Price

$45

Non-member Price

Description

In a time of seemingly constant change, how can we as design professionals plan for the future eﬀectively? Future Prooﬁng is an approach that ﬂows through every aspect of the project to organize all elements of the experience will a focus on human connection.

We will start a conversation around the advantages of investing less in ﬁxed assets, instead putting the emphasis on programmable space that can host a range of uses from workplace to retail, edutainment to events, and gatherings of all types with equal ease.

In this discussion we will explore ways to listen, and learn from trends and culture, with an eye toward adaptability for everything from master plan to retail footprints, from touchpoints to memorable moments.

We will consider new ways to problem solve the creation of noteworthy destinations that connect emotionally with the community we want to engage. Hosted by the Retail and Entertainment Knowledge Community (REKC).

Course expires 12/18/2025

Learning Objectives

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Recognize how cultural shifts in how we live, work, and play affect the design community

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Discover how to foster a sense of community by creating destinations

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Identify simple and effective ways to implement memorable touchpoints

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Apply the principles of future proofing to upcoming projects

This session was recorded live on February 8, 2023.

Instructors

Philip Otto

Philip Otto is a cultural designer and creative leader.

Philip is committed to an exploration of the intersection between design, architecture, art, and culture to create meaningful connection with communities. Concepts and adaptable systems that maximize purpose and value have been a hallmark of his work.

After completing his training in cultural anthropology at Stanford, Philip began working as an educator and creative director on projects for museums, retailers, and developers. Through these interrelated experiences Philip arrived at his unique approach to culturally based projects.

As a designer, Philip has had the privilege to work with some of the premier companies in the world, including Anthropologie, Coca-Cola International, Levi’s, Nike, Undefeated, The North Face, Free People, Urban Outfitters, REI Co-op, and Nintendo, as well as Carmel Partners, The Ratkovich Company and The Walton Family to name a few.

He has been a moderator and lecturer for ICSC, AIGA, SEGD, RDI, The Starwood Hotel Group, and Ingka Centres for IKEA. He is also an educator teaching on Trend, Design Issues, and Methodology in both undergraduate and graduate programs at the University of Cincinnati for the Design Architecture Art and Planning school.

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