Effective Decision-Making to Boost Accountability & Profit
AIAU26-BBC03
2
LU
Live course date: 09/17/2026 | 12:00 PM
Description
Strategic growth depends on disciplined, transparent decision-making. This session introduces structured frameworks for making better choices about client selection, pricing, and project scope. You’ll examine how your firm’s values, incentives, and cognitive biases influence decision quality and explore the use of key metrics—such as profitability per client, utilization, and pipeline mix—to ensure alignment with strategic goals. The session culminates with tools for building accountability systems that turn good decisions into consistent, measurable results.
Learning Objectives
Apply structured decision frameworks to client selection, pricing, and project scope.
Recognize how firm culture, incentives, and biases influence the quality of strategic decision-making.
Interpret basic financial and performance metrics, including profitability per client, utilization, and pipeline mix, to inform strategic choices.
Design accountability systems that reinforce disciplined decision-making and support consistent implementation of strategic priorities.
Doug Bosse is the associate dean for international business programs, professor of strategic management, and the David Meade White Jr. chair in business at the University of Richmond’s Robins School of Business. With 20+ years of experience in strategic planning and leadership alignment, he has worked with executives across industries, from multinational corporations to small firms. A former corporate strategy consultant, Doug is also an executive coach and board member. His research focuses on stakeholder management and innovation, and he holds a PhD from The Ohio State University.
Richard Coughlan is the faculty director for executive education and associate professor of management at the University of Richmond. An award-winning educator, he specializes in organizational behavior, consulting, and negotiations, teaching leaders at all levels—from emerging professionals to CEOs. With a background in hospitality management at Hyatt and Pebble Beach Resorts, he brings real-world leadership experience to the classroom. Richard earned his MBA and PhD in judgment and decision making from the University of Arizona.