Culture & Collaboration to Support Strategic Growth
AIAU26-BBC02
2
LU
Live course date: 07/30/2026 | 12:00 PM
Description
Building a strong strategy requires a culture that supports it. In this session, you’ll assess your current firm culture and explore how it shapes collaboration, accountability, and execution. You’ll identify the leadership behaviors that most influence trust and performance and practice communication habits that link everyday project decisions to long-term strategic priorities. Drawing from real-world examples of firms that successfully evolved their cultures to match new growth ambitions, you’ll learn actionable approaches to aligning people, values, and strategy.
Learning Objectives
Evaluate your firm’s current culture to determine how its values, behaviors, and norms influence collaboration, accountability, and execution.
Identify leadership behaviors that strengthen accountability and trust.
Apply communication techniques that align project decisions with firm strategy.
Analyze real-world case studies to determine actionable approaches for aligning people, values, and strategy within your firm.
Doug Bosse is the associate dean for international business programs, professor of strategic management, and the David Meade White Jr. chair in business at the University of Richmond’s Robins School of Business. With 20+ years of experience in strategic planning and leadership alignment, he has worked with executives across industries, from multinational corporations to small firms. A former corporate strategy consultant, Doug is also an executive coach and board member. His research focuses on stakeholder management and innovation, and he holds a PhD from The Ohio State University.
Richard Coughlan is the faculty director for executive education and associate professor of management at the University of Richmond. An award-winning educator, he specializes in organizational behavior, consulting, and negotiations, teaching leaders at all levels—from emerging professionals to CEOs. With a background in hospitality management at Hyatt and Pebble Beach Resorts, he brings real-world leadership experience to the classroom. Richard earned his MBA and PhD in judgment and decision making from the University of Arizona.